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Selling Seafood - Best for Heart Health

Monday April 21, 2014

At the Seafood Expo North America in Boston in mid-March, there was a conference on increasing seafood consumption. That is totally understandable, and according to reports, the conversation went toward the health benefits of seafood and spreading that word to the general public.

Aileen Sauris, a nurse practitioner from Brigham and Women's Hospital Cardiovascular Wellness Service, strongly advocated for better consumer information on the health benefits of seafood. To stress the point, Sauris said the American Heart Association has documented evidence that seafood is the only protein that can reduce the risk of heart disease, and that message has been lost in the shuffle.

Sauris is working with Seafood Nutrition Partnership on a program that will help educate lower income families on seafood nutrition, how to cook and prepare seafood and inexpensive seafood options. The program is still in the design process.

The SNP launched the public phase of its fundraising campaign during the expo, and had raised $6 million. The still need $1.5 million to underwrite a precedent-setting, three-year national public health campaign that would begin in 2015.

Who knows? In the end it might actually increase seafood demand.

Millennials are a target for seafood marketers

Saturday April 19, 2014

About 25 percent of the population are 'millennials, those born between 20 to 35 years old. That considered, they have a tremendous buying power, as big as baby boomers. Millennials are about 80 million people.

Generally, millennials are like products that are environmentally friendly, including local and sustainable foods, yet they are not always willing to pay for these premium items. Millennials are looking for value more than any other generation. They are newest to the workforce and are one of the groups hit hardest by the economic downturn.

They are also more tech-savvy and convenience-minded than their Generation X and baby boomer predecessors. This makes them open to marketing via social media and buying convenient foods at supermarkets, restaurants and other outlets.

According to Seafood Business, baby boomers and millennials buy a lot of seafood.

Baby boomers (those born between 1946 and 1964), meanwhile, are also looking for exciting new flavors and -- with their desire to eat healthier foods than other groups -- are the other most important demographic group for seafood marketers.

Is NOAA labeling necessary?

Sunday April 13, 2014

NOAA, which cannot afford monitors, wants in on the labeling business

NOAA has announced in April 2014 that it was seeking comments on a proposal to establish its own certification program, complete with labeling.The proposed program appears to offer labeling at the buyer level but not for consumers


According to SeafoodSource, NOAA Fisheries Deputy Administrator Sam Rauch said they are taking comments until April 30, 2014. American seafood producers already have the option of seeking certification and labeling from a number of private groups, including:

the Marine Stewardship Council MSC
Friend of the Sea
The Alaska-based Responsible Fisheries Management program.

While many of these groups have reserved comment until NOAA says more about what it has in mind, many told SeafoodSource they questioned whether NOAA needed such a program, and whether having one would matter much on the international level. Some believe it would be seen not as an independent operation.

The director of media relations for the National Fisheries Institute said NOAA already has a worldwide reputation for accuracy, and a NOAA-sponsored program would gain more traction in international markets.

Others, however, question whether a sustainability certification program from NOAA would be necessary given the existence of the other programs.

"They're essentially already doing that, and we're paying for it, it's just promoting that's been missing from the equation," he said.

NFI was unsure if it would be planning on submitting a comment. The Alaska Seafood Marketing Institute, which oversees the RFM program, also was unsure whether his group would participate. Friend of the Sea would be submitting comments. The MSC declined to discuss the matter directly with SeafoodSource.

News by SeafoodSource

Cape Ann Seafood Exchange

Thursday April 10, 2014

Cape Ann Seafood Exchange, April 2014

The Buyers And Sellers Exchange (BASE), an electronic auctioning company that sells landings at owner Whaling City Seafood Display Auction in New Bedford, Boston's Whaling City Auction, and Gloucester's Whaling City Auction, handled 21,400 pounds of fish March 31.

Top species landed and average prices were:

Ocean perch (redfish): 6,000 pounds (85 cents)
Small greysole: 3,000 pounds ($2.04)
Skate wings: 2,500 pounds ($1.30)
Market cod: 2,200 pounds ($2.12)
Mixed yellowtail: 2,000 pounds ($1.56)
The Portland, Maine, Display Auction handled 4,300 pounds of fish March 27.

Data by the National Marine Fisheries Service

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